The strategy applies to the shampoo and conditioner itself, which she wanted to work on fine hair, like that of her daughter, as well as coarse hair, which Smith has. Hence the bling ring to distinguish one from the other easily and a pump that goes all the way to the bottom of the bottle. The shampoo and conditioner took a year to create, as Smith evaluated not only how they performed on hair but also how the bottles would look in the shower. When talking about how she comes up with the concept for each product, it’s clear Smith invests a lot of time and thought into the details her customers wouldn’t dream of. “They’re always there to help you with your needs, and they really test their stuff and are focused on being a quality company.” Just like everything else they make, it’s a quality product,” said Schroeder, who lives in Gilbert. “It’s super lightweight and I don’t get a tired arm. She also uses the shampoo, conditioner, hair protectant and the blow dryer - her favorite tool. Today, Schroeder is able to transform her mane into waves, spirals or ringlets in eight minutes or less for a Friday night out or other special occasions, she said. There’s also another base of operations in Colorado, the Reegs’ home state. The products are manufactured in Phoenix and distributed out of Iowa. TYME is headquartered in Phoenix and Iowa, with an inventory that draws clients from 40 countries, Smith said. Today, the signature iron that sells for $150, is joined by 18 additional products ranging from shampoo and conditioner to brushes and clutches. ![]() In 2014, TYME’s only product went to market. Professional grade details like gold-plated titanium plates and heating up to 400 degrees in less than a minute added to its appeal. ![]() The key is the iron’s ability to twist, which relieves the wrist having to do the turning. It was difficult for an amateur to achieve desired results with the tools available, so Smith developed the idea for the TYME Iron, which can create virtually any curl or straighten hair in a fraction of the time it takes with traditional irons that do either. And he had no hair and no girlfriend at the time,” said Smith, who clarified that Kierre shaved his head to achieve the sleek look.Ī professional stylist, Smith’s clients were always asking her advice on how to curl their hair at home. ![]() That’s how Jacynda Smith - the co-founder of hair care and styling tools company TYME with flowing locks - described the reaction of her brother and business partner, Kierre Reeg when she raised the idea to him five years ago. Ironically, it was the co-founder with no use for a curling iron who was the most enthused about the concept of creating one that would make the task easier and faster.
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